PERSONAL BRAND DEVELOPMENT

Your Personal Brand -The Differentiator! It is a combination of how you look (Appearance) + how you act
(Behavior) + how you Communicate (Verbal and Non-verbal). Your ABC is based on your Visual Image and
Experienced Image, two components of your Total Image. However, all aspects of your total image (inner image,
assumed Image, visual image, experienced Image, and proven image) impact your brand.
The Business Dictionary defines a brand as a unique design, sign, symbol, words, or combination of these,
employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this
image becomes associated with a level of credibility and quality.
 

TOPICS COVERED

PERSONAL EXECUTIVE IMAGE*

• Personal Stye Analysis

• Color Analysis
   

BUSINESS SOCIAL ETIQUETTE

• Behavior (Business & Social Etiquette, Networking, etc.) for personal and professional settings ​

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COMMUNICATION

• We are constantly communicating whether we realize it or not, make sure it’s the message you want. What people say and how they say it, and their body language speaks volumes about them. 

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This is a three-week program, which is completed in Three 2-hour weekly virtual coaching sessions.

*Includes lifetime access to your customized Color ID App and online Personal Style Program, My Private Stylist for women and Men of
Style for men. The style program includes a portfolio with over 660 full-color fashion photos in 40 categories for your body and the best
looks and accessories for you, with “Everyday” and “Professional options. You have the option to download a copy of your online style
program. My Private Stylist and Men of Style programs allow for 2 free updates due to body changes (weight loss/gain). Additional
updates are available for a small fee.